DLF ILT20
Season 2 2024’
Product Design | Game Design | Visual Design
DLF ILT20
Season 2 2024’
Product Design | Game Design | Visual Design
DLF ILT20
Season 2 2024’
Product Design | Game Design | Visual Design
Company
Company
Zee Entertainments
Zee Entertainments
live Website
live Website
Zee5
Zee5
Role
Role
Product Designer
expertise
expertise
UI, UX & Game Design
UI, UX & Game Design
Year
Year
2024
2024
expertise
UI, UX & Game Design
Year
2024
What is the project?
What is the project?
The design project for the second season of ILT20 aims to recreate the exhilarating experience of live cricket right in the users' living rooms. The goal is to immerse fans in the atmosphere of the stadium, making them feel the crowd’s roar, the thrill of a soaring six, and the recreate the exhilarating experience of live cricket right in the users' living rooms. The focus is on recreate the exhilarating experience of live cricket right in the users' living rooms
The design project for the second season of ILT20 aims to recreate the exhilarating experience of live cricket right in the users' living rooms. The goal is to immerse fans in the atmosphere of the stadium, making them feel the crowd’s roar, the thrill of a soaring six, and the recreate the exhilarating experience of live cricket right in the users' living rooms. The focus is on recreate the exhilarating experience of live cricket right in the users' living rooms
How!!!
How might we double ZEE5's live cricket viewership compared to last season?
How might we immerse users in a stadium-like atmosphere while watching cricket on ZEE5?
How might we increase user engagement during live cricket matches on ZEE5?
How might we double ZEE5's live cricket viewership compared to last season?
How might we immerse users in a stadium-like atmosphere while watching cricket on ZEE5?
How might we increase user engagement during live cricket matches on ZEE5?
Guiding Principles
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Simplicity
Minimizing the overall complexity to enhance clarity and usability
Ease of Access
Creating seamless user experience from onboarding to enjoying the features. Every interaction needed to be intuitive and clear.
Flexibility
Building features with flexibility will allow for future interactions and adapt to diverse requirements, preferences and market conditions.
Scalability
Creating solutions that can adapt and grow seamlessly in response to evolving needs
Simplicity
Minimizing the overall complexity to enhance clarity and usability
Ease of Access
Creating seamless user experience from onboarding to enjoying the features. Every interaction needed to be intuitive and clear.
Flexibility
Building features with flexibility will allow for future interactions and adapt to diverse requirements, preferences and market conditions.
Scalability
Creating solutions that can adapt and grow seamlessly in response to evolving needs
Process
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Research
Conducted Market research and competitor analysis to understand market trends.
Design
Build new features and experiences from scratch.
Review
Reviewed the designs with experts, including seniors, the design head, and PMs, and received their feedback.
Reiteration
Reiterations were made according to the review and feedback.
Test
We tested iterations with users and finalized the best versions based on their feedback.
What is the project?
The design project for the second season of ILT20 aims to recreate the exhilarating experience of live cricket right in the users' living rooms. The goal is to immerse fans in the atmosphere of the stadium, making them feel the crowd’s roar, the thrill of a soaring six, and the recreate the exhilarating experience of live cricket right in the users' living rooms. The focus is on recreate the exhilarating experience of live cricket right in the users' living rooms
How!!!
How might we double ZEE5's live cricket viewership compared to last season?
How might we immerse users in a stadium-like atmosphere while watching cricket on ZEE5?
How might we increase user engagement during live cricket matches on ZEE5?
Guiding Principles
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Simplicity
Minimizing the overall complexity to enhance clarity and usability
Ease of Access
Creating seamless user experience from onboarding to enjoying the features. Every interaction needed to be intuitive and clear.
Flexibility
Building features with flexibility will allow for future interactions and adapt to diverse requirements, preferences and market conditions.
Scalability
Creating solutions that can adapt and grow seamlessly in response to evolving needs
Process
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Research
Conducted Market research and competitor analysis to understand market trends.
Design
Build new features and experiences from scratch.
Review
Reviewed the designs with experts, including seniors, the design head, and PMs, and received their feedback.
Reiteration
Reiterations were made according to the review and feedback.
Test
We tested iterations with users and finalized the best versions based on their feedback.
What is the project?
The design project for the second season of ILT20 aims to recreate the exhilarating experience of live cricket right in the users' living rooms. The goal is to immerse fans in the atmosphere of the stadium, making them feel the crowd’s roar, the thrill of a soaring six, and the recreate the exhilarating experience of live cricket right in the users' living rooms. The focus is on recreate the exhilarating experience of live cricket right in the users' living rooms
How!!!
How might we double ZEE5's live cricket viewership compared to last season?
How might we immerse users in a stadium-like atmosphere while watching cricket on ZEE5?
How might we increase user engagement during live cricket matches on ZEE5?
Guiding Principles
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Simplicity
Minimizing the overall complexity to enhance clarity and usability
Ease of Access
Creating seamless user experience from onboarding to enjoying the features. Every interaction needed to be intuitive and clear.
Flexibility
Building features with flexibility will allow for future interactions and adapt to diverse requirements, preferences and market conditions.
Scalability
Creating solutions that can adapt and grow seamlessly in response to evolving needs
Process
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Research
Conducted Market research and competitor analysis to understand market trends.
Design
Build new features and experiences from scratch.
Review
Reviewed the designs with experts, including seniors, the design head, and PMs, and received their feedback.
Reiteration
Reiterations were made according to the review and feedback.
Test
We tested iterations with users and finalized the best versions based on their feedback.
Solutions
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
Solutions
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
Solutions
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
Solutions
After reviewing the research insights, we initiated the project with a collaborative brainstorming session involving product managers and designers. Together, we defined our guiding product principles that would steer our design decisions.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
Live Commentary
It caters to the core desires of cricket fans wanting to understand the game in detail, follow the ball-by-ball action, and share the experience with others. It brings insights from experienced commentators directly to your screen, delivering ball-by-ball insights.
Reaction
Tap for Celebration — Tap to unleash emojis matching the crowd's vibe. Ecstatic about a six? Use the "SIX" emoji.
Scalable for Fans — The “Reactions” feature is scalable, with an easily updated emoji library for evolving expressions.
Beyond Cricket — Emojis adapt to other ZEE5 content, adding hearts in romantic scenes or laughs in comedies. Endless possibilities!
Fun Brand Integrations — Partner with sponsors for limited-edition stickers, seamlessly fitting into the emoji library.
Play and win
Predict Your Way to Victory — During commercial breaks and in-between overs, we’ll present you with engaging predictor questions. These questions challenge your cricket knowledge and cricketing instincts. Will the next over be a maiden over? Who will be the next batsman to be dismissed? Think you have the answers? Put your predictions to the test and see if you can climb the leaderboard!
More Than Just Predictions — “Play and Win” expands beyond simple predictions, we’ve incorporated a variety of engaging Trivia questions for cricket gurus to flaunt their cricketing knowledge.
IMPACT!
We’ve reached 3M unique users with ILT20 S2
Through sticky scorecard widget, we got 30% more viewership
More than 60% of ILT users engaged in gamification
For ILT, we had 6M visitors which was 96k last year.
IMPACT!
We’ve reached 3M unique users with ILT20 S2
Through sticky scorecard widget, we got 30% more viewership
More than 60% of ILT users engaged in gamification
For ILT, we had 6M visitors which was 96k last year.
Learnings
Learnings
Enhanced User Engagement:
Enhanced User Engagement:
Implementation of gamification and quiz design increases user engagement and interaction within the Live Streaming Platform.
Implementation of gamification and quiz design increases user engagement and interaction within the Live Streaming Platform.
Elevated Leaderboard Design:
Elevated Leaderboard Design:
Explored and implemented creative animation interactions for leaderboards, enhancing user interest and motivation.
Explored and implemented creative animation interactions for leaderboards, enhancing user interest and motivation.
Effective Cross-Functional Collaboration:
Successfully collaborated with product managers, tech engineers, the QC team, and visual designers etc. throughout the ILT20 project. Actively participated in reviews, gathering diverse perspectives and fostering a collaborative design process.
Successfully collaborated with product managers, tech engineers, the QC team, and visual designers etc. throughout the ILT20 project. Actively participated in reviews, gathering diverse perspectives and fostering a collaborative design process.
Responsive Web Design
Learned and applied PWA breakpoint designing, ensuring the ILT20 platform delivers an optimal user experience across all devices – mobile phones, tablets, and large PC monitors (various resolutions).
Learned and applied PWA breakpoint designing, ensuring the ILT20 platform delivers an optimal user experience across all devices – mobile phones, tablets, and large PC monitors (various resolutions).
Data-Driven Design Iteration:
Data-Driven Design Iteration:
Conducted user testing to gather valuable user feedback, leading to data-driven design improvements for the ILT20 Live Streaming Platform.
Conducted user testing to gather valuable user feedback, leading to data-driven design improvements for the ILT20 Live Streaming Platform.
"Curious about the details? Let's connect and discuss!"
"Curious about the details? Let's connect and discuss!"
Thank you
Thank you
Learnings
Enhanced User Engagement:
Implementation of gamification and quiz design increases user engagement and interaction within the Live Streaming Platform.
Elevated Leaderboard Design:
Explored and implemented creative animation interactions for leaderboards, enhancing user interest and motivation.
Effective Cross-Functional Collaboration:
Successfully collaborated with product managers, tech engineers, the QC team, and visual designers etc. throughout the ILT20 project. Actively participated in reviews, gathering diverse perspectives and fostering a collaborative design process.
Responsive Web Design
Learned and applied PWA breakpoint designing, ensuring the ILT20 platform delivers an optimal user experience across all devices – mobile phones, tablets, and large PC monitors (various resolutions).
Data-Driven Design Iteration:
Conducted user testing to gather valuable user feedback, leading to data-driven design improvements for the ILT20 Live Streaming Platform.
"Curious about the details? Let's connect and discuss!"
Thank you
Learnings
Enhanced User Engagement:
Implementation of gamification and quiz design increases user engagement and interaction within the Live Streaming Platform.
Elevated Leaderboard Design:
Explored and implemented creative animation interactions for leaderboards, enhancing user interest and motivation.
Effective Cross-Functional Collaboration:
Successfully collaborated with product managers, tech engineers, the QC team, and visual designers etc. throughout the ILT20 project. Actively participated in reviews, gathering diverse perspectives and fostering a collaborative design process.
Responsive Web Design
Learned and applied PWA breakpoint designing, ensuring the ILT20 platform delivers an optimal user experience across all devices – mobile phones, tablets, and large PC monitors (various resolutions).
Data-Driven Design Iteration:
Conducted user testing to gather valuable user feedback, leading to data-driven design improvements for the ILT20 Live Streaming Platform.
"Curious about the details? Let's connect and discuss!"
Thank you