Hi, I'm Harikrishnadas, a designer with 5 years of experience. I work on diverse projects, from enhancing user engagement to creating GenAI solutions, driven by a passion for crafting memorable user experiences.
My creative vision and collaborative approach help transform ideas into reality, blending business, technology, and design. I enjoy designing apps and working with cross-functional teams to push digital innovation.
Outside of design, I'm a self-taught artist exploring various mediums, and an amateur singer who finds comfort in music during tough times.
Contact
Design Tools
Design
Collaborations
Education
2021
—
2023
National Institute of Fashion Technology (NIFT), Delhi
M.Des - Experience Design
(8.4 GPA)
2015
—
2019
Government Engineering College Idukki, Kerala
B.Tech - Mechanical Engineering
(7.02 GPA)
Experience
Product Designer
Sep 2024 — Jun 2025
CARS24 | Gurgaon, India
Product Designer
Launched India's first Odometer Tamper Check feature – End-to-end verification system for used car buyers with upselling VAS
• Achieved 32K+ monthly active users with 37.5% conversion rate (12K verifications/month)
• Generated ₹2Cr+ annual revenue and increased average order value by 50% (₹5K to ₹7.5K) through strategic upsell to service history reports
• Reduced manual inspection costs by 25% (₹40L monthly savings)& improved buyer trust by 18%
Redesigned post-sale customer journey – Streamlined post-purchase experience and value-added services
•Increased feature engagement by 60% (18% to 28.8% monthly active usage)
•Drove 40% uplift in value-added services revenue
•Reduced customer support tickets by 15%
Designed post-delivery ownership transition flow – Onboarding experience for new car owners
•Improved 90-day retention rate by 25% (62% to 77.5%)
•Increased NPS from 42 to 58 (+16 points)
•Reduced post-delivery complaints by 20%
Product Designer
Jul 2023 — Mar 2024
Zee Entertainment | Bengaluru, India
Designed gamification features for ILT20 2024 – Interactive engagement system for cricket streaming
• Reached 3.2M users with 2X higher session retention vs. non-gamified viewers (45% vs. 22% completion)
• Pin scorecard feature drove 30% increase in overall tournament viewership (8M to 10.4M views)
• Achieved 65% returning user rate across multiple matches
Created navigation architecture for News OTT platform – 0-to-1 AI-powered news aggregation product
• Designed information architecture supporting 50+ news sources with AI-driven content discovery
• Reduced time-to-content from 45s to 8s through optimized AI search flow
• Built design system adopted across 15+ screens for consistent user experience
UX Design intern
Jan — May 2023
HDFC Bank | Mumbai, India
Designed FASTag recharge and management module – Toll payment feature for mobile banking app
Simplified recharge flow from 6 steps to 3 steps with improved usability
Designed quick-access CTA and responsive components implemented in production
Contributed to projected 60% reduction in FASTag-related support tickets
Conducted UX research for banking platform redesign – Research initiative for Net Banking and Mobile Banking
Analyzed 500+ support tickets and completed competitive analysis of 4 fintech apps
Led 15 user interviews and moderated 8 usability testing sessions
UX Design Intern
Jun — Oct 2022
Nissan Digital India LLP | Trivandrum, India
Designed Origin Inspection B2B application – Digital verification system for spare parts management
• Reduced inspection time from 5 minutes to 1 minute per shipment (4X productivity boost)
• Eliminated 75% of manual data entry errors through structured digital workflows
• Enabled processing of 200+ shipments daily (up from 50), generating ₹4Cr annual cost savings
Co-designed Corporate Tax Management platform – Centralized tax filing and compliance system
• Automated 60% of repetitive tasks including data imports, calculations, and deadline tracking
• Reduced average task completion time from 4 hours to 90 minutes
• Projected to cut platform licensing costs by 50% (₹1.8Cr annual savings
Graphic Designer
Feb 2020 — Jun 2021
KRHS International | Malappuram, India
•Worked on a new brand called Wonder Tot, a character and illustrated
brochure were created as part of the branding strategy.
•Done social media campaigns, advertisements, designed hoardings,
creating motion graphics, etc.
•Worked on complete branding of an Shaziya International school (A
subsidiary of KRHS International), resulting in 2 times growth in admission
and rapid popularity.
•Brand identities, social media campaigns, brochures and advertisements,
hoarding design, motion graphics, and event management were all
responsibilities.
Graphic Designer
Aug — Nov 2019
Tenpoint Media | Kochi, India
•Daily social media poster design, social media account management for
10+ clients.
•Contributed in ideation and iterations for branding which strengthened my
design foundation
I’m a Product Artist!!!
I’m a Product Artist!!!
let's work
let's work
together
together
Send Me a Message
Navigation
Case Studies
© 2026 – HarikrishnaDas
Navigation
Case Studies
© 2026 – HarikrishnaDas
Hi, I'm Harikrishnadas, a designer with closely 4 years of experience. I work on diverse projects, from enhancing user engagement to creating GenAI solutions, driven by a passion for crafting memorable user experiences.
My creative vision and collaborative approach help transform ideas into reality, blending business, technology, and design. I enjoy designing apps and working with cross-functional teams to push digital innovation.
Outside of design, I'm a self-taught artist exploring various mediums, and an amateur singer who finds comfort in music during tough times.
Contact
Design Tools
Design
Collaborations
Education
2021 - 2023
National Institute of Fashion Technology (NIFT), Delhi
M.Des - Experience Design (8.4 GPA)
2015 -
2019
Government Engineering College Idukki, Kerala
B.Tech - Mechanical Engg. (7.02 GPA)
Experience
Sep 2024 — Jun 2025
CARS24 | Gurgaon, India
Product Designer
Launched India's first Odometer Tamper Check feature – End-to-end verification system for used car buyers with upselling VAS
• Achieved 32K+ monthly active users with 37.5% conversion rate (12K verifications/month)
• Generated ₹2Cr+ annual revenue and increased average order value by 50% (₹5K to ₹7.5K) through strategic upsell to service history reports
• Reduced manual inspection costs by 25% (₹40L monthly savings)& improved buyer trust by 18%
Redesigned post-sale customer journey – Streamlined post-purchase experience and value-added services
• Increased feature engagement by 60% (18% to 28.8% monthly active usage)
• Drove 40% uplift in value-added services revenue
• Reduced customer support tickets by 15%
Designed post-delivery ownership transition flow – Onboarding experience for new car owners
• Improved 90-day retention rate by 25% (62% to 77.5%)
• Increased NPS from 42 to 58 (+16 points)
• Reduced post-delivery complaints by 20%
Jul 2023 — Mar 2024
Zee Entertainment | Bengaluru, India
Product Designer
Designed gamification features for ILT20 2024 – Interactive engagement system for cricket streaming
• Reached 3.2M users with 2X higher session retention vs. non-gamified viewers (45% vs. 22% completion)
• Pin scorecard feature drove 30% increase in overall tournament viewership (8M to 10.4M views)
• Achieved 65% returning user rate across multiple matches
Created navigation architecture for News OTT platform – 0-to-1 AI-powered news aggregation product
• Designed information architecture supporting 50+ news sources with AI-driven content discovery
• Reduced time-to-content from 45s to 8s through optimized AI search flow
• Built design system adopted across 15+ screens for consistent user experience
Jan — May 2023
HDFC Bank | Mumbai, India (Remote)
UX Design intern
Designed FASTag recharge and management module – Toll payment feature for mobile banking app
Simplified recharge flow from 6 steps to 3 steps with improved usability
Designed quick-access CTA and responsive components implemented in production
Contributed to projected 60% reduction in FASTag-related support tickets
Conducted UX research for banking platform redesign – Research initiative for Net Banking and Mobile Banking
Analyzed 500+ support tickets and completed competitive analysis of 4 fintech apps
Led 15 user interviews and moderated 8 usability testing sessions
Jan — Jun 2023
Product Design Intern
Nissan Digital India LLP | Trivandrum, India
Designed Origin Inspection B2B application – Digital verification system for spare parts management
• Reduced inspection time from 5 minutes to 1 minute per shipment (4X productivity boost)
• Eliminated 75% of manual data entry errors through structured digital workflows
• Enabled processing of 200+ shipments daily (up from 50), generating ₹4Cr annual cost savings
Jun — Oct 2022
UX Design Intern
Co-designed Corporate Tax Management platform – Centralized tax filing and compliance system
• Automated 60% of repetitive tasks including data imports, calculations, and deadline tracking
• Reduced average task completion time from 4 hours to 90 minutes
• Projected to cut platform licensing costs by 50% (₹1.8Cr annual savings
Nissan Digital India LLP | Trivandrum, India
Feb 2020 — Jun 2021
Graphic Designer
• Worked on a new brand called Wonder Tot, a character and illustrated brochure were created as part of the branding strategy.
• Done social media campaigns, advertisements, designed hoardings, creating motion graphics, etc.
• Worked on complete branding of an Shaziya International school (A subsidiary of KRHS International), resulting in 2 times growth in admission
and rapid popularity.
• Brand identities, social media campaigns, brochures and advertisements, hoarding design, motion graphics, and event management were all responsibilities.
KRHS International | Malappuram, India
Aug — Nov 2019
Graphic Designer
•Daily social media poster design, social media account management for 10+ clients.
•Contributed in ideation and iterations for branding which strengthened my design foundation
Tenpoint Media | Kochi, India